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This web site states the following, "Accelerated Growth and Liquidity for Life Science Companies." We noticed that the web page said " NorthStar Capital Advisors NorthStar are life science secto." It also said " NorthStar serve family investment offices, multi-national companies and RD stage companies in the United States, Europe, Asia and the Gulf region. Typical clients and engagements include. NorthStar advise family investment offices in the United States, Europe, Asia and the Gulf region primarily the UAE. Seeking well-conceived investment opportunities in the life science sector." The header had NorthStar Capital Advisors as the highest ranking optimized keyword. It is followed by trade sale transactions, joint ventures, and product licensing which isn't as ranked as highly as NorthStar Capital Advisors. The next words northstarcapitaladvisors.com uses is capital. life science industry was included and will not be viewed by search engines.